The Wran­gler Blue Bell Spring/Summer 2012 Campaign is Biker Chic

By: Jana Pijak - Published: Mar 17, 2012 • References: wrangler-europe & thefashionisto
Starring bearded model Paraskevas, the Wran­gler Blue Bell Spring/Summer 2012 campaign is captured by the lens of photographer Boo George. George photographs the manly man in a portrait series that is predominantly denim-clad. Depicting a working mechanic, Paraskevas’s role pays tribute to sculptor and motorcycle col­lec­tor Jeff Decker, an inspiration behind this season’s collection.

Captured in Utah, this stunning advertorial spread revives past styles setting sail for the Spring season. Outfitted by styl­ist Jamie Stew­art, Paraskevas wears a wardrobe of distressed denim pairings takes center stage. Impeccably layered and effortlessly cool, this versatile and wearable collection showcases must-haves for any fashionable, comfort-loving male.

The Wran­gler Blue Bell Spring/Summer 2012 campaign takes style cues from the past referencing bold biker styles that complement the manly model wearing them. Stats for Manly Mechanic Ads Trending: Older & Warm
Research: 13,756 clicks in 218 w
Interest: 3.7 minutes
Concept: Manly Mechanic Ads
Related: 105 examples / 81 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: retro biker portraits, hispter-approved eyewear ads, and bejeweled biker couture.