Starring bearded model Paraskevas, the Wrangler Blue Bell Spring/Summer 2012 campaign is captured by the lens of photographer Boo George. George photographs the manly man in a portrait series that is predominantly denim-clad. Depicting a working mechanic, Paraskevas’s role pays tribute to sculptor and motorcycle collector Jeff Decker, an inspiration behind this season’s collection.
Captured in Utah, this stunning advertorial spread revives past styles setting sail for the Spring season. Outfitted by stylist Jamie Stewart, Paraskevas wears a wardrobe of distressed denim pairings takes center stage. Impeccably layered and effortlessly cool, this versatile and wearable collection showcases must-haves for any fashionable, comfort-loving male.
The Wrangler Blue Bell Spring/Summer 2012 campaign takes style cues from the past referencing bold biker styles that complement the manly model wearing them.
Stats for Manly Mechanic Ads
Trending: Older & Warm
Research: 13,756 clicks in 218 w
Interest: 3.7 minutes
Concept: Manly Mechanic Ads
Related: 105 examples / 81 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: retro biker portraits, hispter-approved eyewear ads, and bejeweled biker couture.
Manly Mechanic Ads
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