The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen

By: Ryan Hinkson - Published:   Updated: Mar 24 2011 • References: nastaev & adweek.blogs
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category.

The fishing retailer's new ads are tagged "Born to Fish" and featured bearded, tattooed babies that look more like old fishermen than cute newborns. Ad agency Barnes, Catmur & Friends from Auckland, New Zealand are responsible for the creative ads. Stats for Bearded Baby Advertising Trending: Older & Buzzing
Traction: 18,346 clicks in 225 w
Interest: 4 minutes
Concept: Okuma Born To Fish
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: submerged baby photography, 3d activism ad, and denim diapers.