The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen

By: Ryan Hinkson - Published: Aug 20, 2010   Updated: Mar 24 2011 • References: nastaev & adweek.blogs
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category.

The fishing retailer's new ads are tagged "Born to Fish" and featured bearded, tattooed babies that look more like old fishermen than cute newborns. Ad agency Barnes, Catmur & Friends from Auckland, New Zealand are responsible for the creative ads.

Implications - The featured advertisements are definitely built to be eye-catching and grasp the viewer's attention. The advertising agency plays off of look-at-me images and words together to easily get the point of the ad across. It is sleek, simple and straight to the point so that viewers know exactly what the advertisement is promoting. Stats for Bearded Baby Advertising Trending: Older & Buzzing
Research: 19,850 clicks in 300 w
Interest: 4 minutes
Concept: Okuma Born To Fish
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: submerged baby photography, 3d activism ad, and denim diapers.