The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen

By: Ryan Hinkson - Published: Aug 20, 2010   Updated: Mar 24 2011 • References: nastaev and adweek.blogs
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category.

The fishing retailer's new ads are tagged "Born to Fish" and featured bearded, tattooed babies that look more like old fishermen than cute newborns. Ad agency Barnes, Catmur & Friends from Auckland, New Zealand are responsible for the creative ads.