This super smart Schick Free Your Skin campaign is one of the best to come out this year. It's simple, understated, totally hipster and funny -- and it has furry animals in it! You really can't have more winning elements in an ad, and for that reason the Schick NZ Free Your Skin campaign has gone viral.
The campaign is focused on the mammalian beard -- human beards combined with furry ferrets and rabbits fused together to hone in on the point that the beard needs to go for the summer.
Created by Y&R New Zealand, photographed by Troy Goodall and retouched by Electric Art to add the feral little 3D animals, the campaign ironically makes its point and is one of the best ads of the year.
Stats for Mammalian Beard Ads
Trending: Older & Popular
Research: 5,694 clicks in 104 w
Interest: 1.5 minutes
Concept: Schick Free Your Skin
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: dessert-urinating ads, powerful animal hybrid ads, and unprepared politician ads.
Mammalian Beard Ads
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