From Video Game Business Cards to Interactive Print Ads

By: Laura McQuarrie - Jan 1, 2015
Print may be looked upon as a dying industry, but this roundup of the top 2014 print trends show that this form of advertising is definitely still alive and kicking. Rather than being left in the dust as an antiquated form of marketing, one of the most interesting ways that print is evolving is by including interactive elements that demand attention and engagement. For instance, fashion retailers C&A included a Facebook like button in one of its ads, the Arduboy business card by Kevin Bates lets you play a small video game and Ford released a series of ads that work in tandem with a smartphone and QR codes.

For more on how innovative print advertising thrives in a digital world, as well as more of what to expect in the year ahead, check out Trend Hunter's Top 20 Trends of 2015.