Prodigy

Wired’s Interactive Moto Ad Lets You Choose Your Favorite

By: Janelle Savel - Published: Jan 27, 2014 • References: adweek and engadget
This month’s edition of Wired magazine has released the first interactive print advertisement of its kind for the Motorola Moto X. The ad lets readers choose from various colors of the phone by selecting the options at the bottom of the page.

The ad is utilized through thin LEDs, Plexiglas and four batteries between the pages and it was created by Digitas marketing company. The ad took more than six months to create and it is only featured in 150,000 copies available in New York City and Chicago. This interactive print has received a lot of buzz and is creating an initiative for brands looking to revive print media. Even when we’re not playing with apps, we’re still somehow playing with apps!