The 'It All Started with a Sharpie' ads provide a peek at how some of the world's most iconic logos came into existence. The print ads are set up on crumpled paper, showing scribbled notes paired with versions of logos that belong to Apple, Playboy and The Rolling Stones not quite as we know them today. The preliminary versions of the logos are rough and include notes to tweak their looks to make them perfect.
Although a lot of design work is done on the computer, this is a clever way for Sharpie to insert itself to prove that it is a vital part of any creative process—there's no feeling quite like brainstorming something with a pen on paper.
Brand Brainstorming Ads
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