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C&A's Interactive Print Advertising Includes a Working Facebook Like Button

By: Laura McQuarrie - Published: • References: cargocollective & adeevee
In partnership with Microsoft and Tim, one of Brazil's biggest fashion retailers, C&A, created an interactive print advertising campaign to really wow people who were flipping through the pages of a magazine.

Customers who registered to receive the special 'Like Ads' on Facebook were given a magazine with a unique Tim chip that stored their personal information. The 'Like Ad' prints integrated the thumbs up button from Facebook, so that when a person indicated that they approved of a certain fashion look by giving it a thumbs up, this was also indicated online, without the need to connect or activate any additional devices. In addition to this, the most popular "liked" looks from the print ads were also shown on a display in the Morumbi Shopping store. Stats for Interactive Print Ads Trending: This Quarter & Viral
Traction: 22,300 clicks in 7 w
Interest: 2.7 minutes
Concept: "interactive Print Advertising"
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: poppable beer ads, photographer appendage fashion ads, and vibrant 3d newspaper ads.