Rookie

Lazy Oaf's Spring '14 Women's Lookbook is Wild

By: Abena Sampong - Published: • References: lazyoaf
Lazy Oaf's Spring 2014 lookbook takes us on an electric trip through the streets of Shinjuku, Japan.

The lookbook features model April Johnson making her way through Shinjuku's Robot Restaurant with psychedelic backdrops and one giant robo-woman. The electric and LED filled editorial perfectly compliments the lines fun character and highlights some of the brand's newest additions like the Watch Yourself Crop Sweatshirt and The Naughty Pupils Dress.

The UK based brand is known for its fun pieces, and this collection very much embodies Lazy Oaf's playful vibe. The Spring '14 collection is marked with bold prints, cute slogans, and quirky imagery. All items of the new collection are now available for purchase in-store and online.

The lookbook was shot by photographer Gavriel Maynard, and hair and make-up was styled by Kiyo. Stats for Psychedelic Street Fashion Lookbooks Trending: This Year & Hot
Traction: 18,576 clicks in 32 w
Interest: 4 minutes
Concept: Lazy Oaf Spring Lookbook
Related: 92 examples / 71 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: casually flirtatious lookbooks, exuberant 90s-inspired editorials, and playfully patterned lookbooks.