There is a chic minimalist quality about the Hunkydory Spring-Summer 2014 collection that is mimicked in the ad campaign. Showcasing a range of black and white outfits, with the odd pastel piece here and there, the fashion ads are made for the modern woman looking beef up her sleek wardrobe for the upcoming warmer weather.
With lightweight blouses and skinny pants, it's hard to see how a woman could go wrong with the Hunkydory Spring-Summer 2014 collection. Shot on location in Los Angeles, the Swedish label's ad campaign stars Polish model Magdalena Frackowiak, who follows in the footsteps of Anna Selezneva. Posing in front of photographer Marcus Ohlsson's lens, the blonde beauty was styled by Lisa Lidqwister.
Stats for Chic Minimalist Fashion Ads
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Research: 14,434 clicks in 118 w
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Concept: Hunkydory Spring-Summer 2014
Related: 87 examples / 67 photos
Segment: Females, 18-55+
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