SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Ellen Smith — November 15, 2023 — Fashion
SKIMS' holiday campaign tapped iconic photographer Nadia Lee Cohen for a festive visual spread that reinvents winter aesthetics with a touch of nostalgia. Founder Kim Kardashian, no newcomer to collaborations with Cohen, embraces a modern-day pin-up persona, calling on the charm of vintage magazine covers and apres-ski culture.
The holiday campaign spotlights the new winter drop, featuring silky boxers, fluffy crop top sets, and all-in-ones, cleverly incorporates seasonal props such as snow boots, skis, and a miniature car. Kardashian herself is seen as the lead model across this campaign, capitalizing on the allure of celebrity products while also showcasing creative visuals that position the brand as a trailblazer in fashion, the arts, and dynamic partnerships.
Image Credit: SKIMS, hypebae, skims
The holiday campaign spotlights the new winter drop, featuring silky boxers, fluffy crop top sets, and all-in-ones, cleverly incorporates seasonal props such as snow boots, skis, and a miniature car. Kardashian herself is seen as the lead model across this campaign, capitalizing on the allure of celebrity products while also showcasing creative visuals that position the brand as a trailblazer in fashion, the arts, and dynamic partnerships.
Image Credit: SKIMS, hypebae, skims
Trend Themes
1. Winter Nostalgia Aesthetics - The SKIMS' holiday campaign embraces a touch of nostalgia, reinventing winter aesthetics inspired by vintage magazine covers and apres-ski culture.
2. Silky Intimates for the Holidays - The holiday campaign showcases SKIMS' new winter drop featuring silky boxers, fluffy crop top sets, and all-in-ones, capturing the attention of customers looking for unique and luxurious holiday intimates.
3. Celebrity-driven Creative Partnerships - SKIMS' collaboration with iconic photographer Nadia Lee Cohen and the lead model, Kim Kardashian, positions the brand as a trailblazer in fashion, the arts, and innovative partnerships.
Industry Implications
1. Fashion - This campaign by SKIMS introduces a reinvented winter aesthetic in the fashion industry, appealing to customers seeking nostalgic and unique styles for the holiday season.
2. Apparel - With its silky boxers, fluffy crop top sets, and all-in-ones, SKIMS' holiday campaign disrupts the traditional winter intimates market, offering luxurious and fashion-forward options.
3. Photography - The collaboration between SKIMS and iconic photographer Nadia Lee Cohen showcases the potential for creative and visually captivating partnerships in the photography industry.
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