Superstar

The Liao Dan Spring/Summer 2014 Collection Embraces Simplicity

By: Jana Pijak - Published: • References: matthieubelin & lanciatrendvisions
French fashion photographer Mathtieu Belin captures this sleek campaign imagery for Liao Dan's Spring/Summer 2014 collection entitled "Less". The womenswear line juxtaposes structured silhouettes with loose draping techniques that showcase the designer's talent for construction.

Showcased in a palette of crisp black-and-white tone, Liao Dan's "Less" collection campaign intersects its garments with rectangular background vignettes that vary from greyscale to colored elements.

Based in China, French photographer Mathtieu Belin creates compositions that are inspired by light, time and contemplation. Creating fashionable art works, Belin captures structural silhouettes, pleated details and delicate draping that is modelled by Liu Xu. The remainder of the campaign's creative team includes hair stylist and makeup artist Hong Yao and designer Liao Dan himself. Stats for Structured Minimalism Attire Trending: This Quarter & Hot
Traction: 6,398 clicks in 16 w
Interest: 4 minutes
Concept: Liao Dan
Related: 104 examples / 80 photos
Segment: Females, 18-55+
Comparison Set: 38 similar articles, including: elegant seapunk couture, pro surfer swimwear lookbooks, and conceptually masked catalogs.