The French Ministry of Health ad campaign addresses a big issue that many children in the Western world are suffering from: obesity. With easy access to junk foods as well as decreased physical activity, it is no wonder that parents are having a hard time keeping their offspring happy and healthy. Or, more realistically, happily healthy considering that what kid wouldn't be happy playing video games and eating candy?
Art directed and copy written by David Lesage, the French Ministry of Health ad campaign reads, "L'obesite commence des le plus jeune age," which means "obesity starts at a young age." This is illustrated by an image of an ice cream cone. But instead of ice cream, it is topped with a big belly.
Stats for Belly Ice Cream Ads
Trending: Older & Popular
Research: 34,681 clicks in 112 w
Interest: 1.4 minutes
Concept: French Ministry Of Health
Related: 49 examples / 38 photos
Segment: Neutral, 4-18
Comparison Set: 18 similar articles, including: body-painted donor ads, phoenix paper sculptures, and older orphan adoption ads.
Phoenix Paper Sculptures
Body-Painted Donor Ads
Older Orphan Adoption Ads
Attention-Grabbing Toy Ads
Scenario-Correcting Stationary Ads