Stop the Beauty Madness Campaign Encourages People to Rethink Pretty

By: Meghan Young - Published: Jul 12, 2014 • References: stopthebeautymadness & bellasugar
There is a big tug-of-war happening between old media and new media, in particular social media, in regards to beauty standards, which a recent campaign focusing on inner beauty addresses. Titled 'Stop the Beauty Madness,' it centers on portraits of women who have a warped sense of self-worth. Instead of focusing on inner beauty, it highlights women's thoughts on outer beauty.

For instance, one of the images starts a stunning child model who says, "What do I want to be when I grow up? Pretty." On the other end of the spectrum is an elderly woman who states, "Old isn't ugly. It's invisible." A need to encourage a focus on inner beauty has never been more necessary.

Stop the Beauty Madness invites people to create and post their own 'ads.' Stats for Inner Beauty Ads Trending: Older & Popular
Research: 25,370 clicks in 97 w
Interest: 2.9 minutes
Concept: Inner Beauty
Related: 53 examples / 41 photos
Segment: Females, 4-55+
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