From Violent Beauty Photography to Abused Princess Ads

By: Katherine Pendrill - Jul 16, 2015
Domestic violence campaigns are crucial to drawing public attention to a subject that is often plagued by silence and stigma. Traditional campaigns have been limited to television, video and print. However, the rise of social media has presented a new way to reach an even wider audience.

Some of the most powerful domestic campaigns are those that are interactive. These particular campaigns capture the viewers' attention and force them to think about the gravity of these issues. These kinds of campaigns can range from bruise-revealing beer coasters to poignant anti-abuse vending machines.

Other domestic violence campaigns have sought to capture public attention by using recognizable iconography. When a viewer is confronted with something familiar, it makes the issue seem that much more real. Some examples of such campaigns include abused princess ads, bruised Barbie dolls and bloodied cartoon characters.