The looks featured throughout the H&M Spring 2014 Key Pieces online ad campaign are femininely bold. Although they could easily be described as ladylike and left there, there is an edginess to each piece that is due in large part to the use of bright accent colors (mainly yellow) as well as adventurous patterns.
Starring model Edita Vilkevicute, the H&M Spring 2014 Key Pieces online ad campaign nevertheless perpetuates the idea of elegance and sophistication through her big retro hairdo. Shot outdoors on a clear and sunny day, the roster of art-deco inspired prints, the tuxedo jacket, eye-catching stripes and cute dresses are nevertheless given a modern urban touch thanks to the chunky accessories used. Overall, the tasteful looks balance beautifully between smart, sexy and youthful.
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Concept: H&M Spring 2014 Key Pieces
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Segment: Females, 18-55
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