Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it.
The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection.
Dynamic Hand Tattoo Ads
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Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
By: Laura McQuarrie - Published: Jun 8, 2014 • References: coloribus