Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend

By: Laura McQuarrie - Published: Jun 8, 2014 • References: coloribus
Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it.

The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection. Stats for Dynamic Hand Tattoo Ads Trending: Older & Popular
Research: 26,499 clicks in 102 w
Interest: 4 minutes
Concept: "safety Gloves"
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: feminine tattooed figurines, hidden tattoo photography, and tribal tattoo art editorials.