While loud billboards, posters, shop windows and flyers are screaming for your attention, there are some advertisers that are taking a subtler approach to marketing with hidden ads.
Although some of these advertisements are placed in fairly noticeable locations, as typical ads would be, these kind of hidden ads are extremely subtle, conceal themselves, change locations or fade over time. A few of these elusive ads also play on location-specific factors like weather, or require some kind of interaction before they fully reveal themselves.
With this kind of approach to advertising, the aim seems to be about capturing the attention of a very specific audience that is most likely to be on the look out already, versus the eyes of everyone.
28 Cleverly Hidden Ads
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Hidden Message Travel Ads
Ingenious Interactive Ads
Water-Based Graffiti Ads
Interactive Fairy Tale Windows
Invisible Kid Ads
From Water-Based Graffiti Ads to Cleverly Concealed Campaigns
May 16, 2014By: Laura McQuarrie -