Superstar

From Water-Based Graffiti Ads to Cleverly Concealed Campaigns

By: Laura McQuarrie - Published: • References:
While loud billboards, posters, shop windows and flyers are screaming for your attention, there are some advertisers that are taking a subtler approach to marketing with hidden ads.

Although some of these advertisements are placed in fairly noticeable locations, as typical ads would be, these kind of hidden ads are extremely subtle, conceal themselves, change locations or fade over time. A few of these elusive ads also play on location-specific factors like weather, or require some kind of interaction before they fully reveal themselves.

With this kind of approach to advertising, the aim seems to be about capturing the attention of a very specific audience that is most likely to be on the look out already, versus the eyes of everyone. Stats for 28 Cleverly Hidden Ads Trending: This Quarter & Hot
Traction: 5,914 clicks in 18 w
Interest: 2 minutes
Concept: Hidden Ads
Related: 229 examples / 176 photos
Segment: Neutral, 18-35
Comparison Set: 84 similar articles, including: ingenious interactive ads, hidden message travel ads, and water-based graffiti ads.