For Valentine's Day this year, Coca-Cola set up the 'Invisible Vending Machine,' which was visible only to couples. For a while now, Coca-Cola has been promoting its "Share a Coke" campaign, which swaps out its iconic logo with the names of people. This Valentine's Day stunt continued the Share a Coke campaign, but in a really interesting way.
The Invisible Coca-Cola Vending Machine was set up in a wall and only revealed itself when a couple walked by. The machine would ask the couple to speak their names, reveal some adorable animations featuring their names on the cans and then finally, present them with personalized cans of Coca-Cola.
Although the vending machine was totally hidden, its sudden appearance made it arresting and unmissable once it did become visible.
Stats for Couples Only Vending Machines
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Concept: "invisible Vending Machine"
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Segment: Females, 18-35
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