From Smiling Soda Cans to Cooperative Bottle Caps

By: Laura McQuarrie - Mar 23, 2015
Sharing and happiness are two themes that always seem to pop up in Coca-Cola marketing campaigns. Whether it's a bottle that require teamwork from two to open a bottle cap or soda deliveries via drone to migrant workers, this is one beverage brand that knows how to consistently tug at the heartstrings.

Despite being one of the largest soda brands in the world, Coca-Cola is well-versed in continually creating feel-good moments that make people feel special, or empower people to do good for others. These examples of Coca-Cola marketing range from small to large, including gestures like brightening someone's day at the beach with a cold soda packaged in a bottle carved from ice, or creating a man-made rainbow to shine over one of its billboard ads.