It's hard to find someone you like in a big city, let alone someone you'd want to marry -- Ryan Gosling doesn't count -- and that's why Coca-Cola decided to help out the singles in China in this cola commercial for its Coca-Cola's 'Icebreaker’ campaign.
To aid these love-searching urbanites, Coca-Cola made the bottle caps of its cokes extra tight. Afterwards, the cola drinks were placed in a dispenser at a park in Shanghai, China, which is supposedly the most romantic park in the city. The video showcased various women who bought the extra tight coke bottles and featured how they weren't able to open the bottles. The commercial plays out the classic damsel in distress scenario, which is sure to cause conversations.
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Trending: Older & Mild
Research: 584 clicks in 156 w
Interest: 0.5 minutes
Concept: Cola Commercial
Related: 49 examples / 38 photos
Segment: Females, 18-55+
Comparison Set: 18 similar articles, including: mysterious photo booth ads, pork-infused soft drinks, and celebratory designer snapshots.
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