Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered

By: Alyson Wyers - Published: Apr 29, 2014 • References: & fastcocreate
Coca-Cola's Happiness Arcade game makes recycling more fun. Over six days in six locations within Dhaka, Bangladesh the iconic soda brand spread joy with an amusing arcade game that runs off recycled Coke bottles. This extended commercial also shows how the brand is doing their part for the environment in the name of corporate social responsibility.

The recycling-encouraging game will not only make Dhaka a cleaner place, but as the ad runs it will hopefully also make an impact around the rest of the world too. While the Happiness Arcade might not be a sustainable solution to littering or waste, it is certainly an effective way of raising awareness for an imperative issue and promoting the Coca-Cola brand's eco ethics. Stats for Recycling-Run Arcade Ads Trending: Older & Warm
Research: 1,006 clicks in 107 w
Interest: > 3 minutes
Concept: Happiness Arcade
Related: 55 examples / 42 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: redesigned heartwarming soda ads, volunteer-notifying apps, and happiness sharing pop ads.