Attending the annual Coca-Cola Summer Love festival is a highlight for many Israeli teenagers. Unfortunately, not all teens are able to physically attend the event in person.
To help as many people attend the event as possible, Coca-Cola came up with the 'Social Robot,' which served as an avatar for teens to visit the festival through. The robots were equipped with web cams, microphones and the ability to be wheeled around like a remote control car. Above the eyes of the robot, festival users could see the person controlling the robot through a video image.
The Social Robot was a hit with the kids, allowing them to hang out and communicate with their friends, even if they couldn't physically attend the Coca-Cola Summer Love 2013 festival.
Stats for Event-Attending Robotic Avatars
Trending: Older & Mild
Research: 825 clicks in 143 w
Interest: 0.5 minutes
Concept: Coca Cola Summer Love
Related: 91 examples / 70 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: beverage bottle bulbs, invisible pop can cups, and clever soda couture.
Event-Attending Robotic Avatars
More Stats +/-
Invisible Pop Can Cups
Beverage Bottle Bulbs
Clever Soda Couture
Soda Can Infantries
Nostalgic Toy Soldier Editorials