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The Diet Coke Slender Vender promotes the soda pop company's 'fit and elegant' beverage, as they themselves describe it. Appropriately slim, it not only suggests the physical and health benefits of the drink that contains no sugar or calories, its size and shape allows it to be slipped into just about any location to serve the public even better.

The thinnest vending machine in the world, the Diet Coke Slender Vender was created to show off the benefits of the drink in a fun and unexpected way. As the accompanying video shows, they certainly nailed the surprise element. People are constantly and pleasantly taken aback when they discover the Diet Coke Slender Vender. Beautifully fitting in everywhere, it shows that Diet Coke is "the perfect fit for your day."