The new Coke dance vending machine is like Dance Dance Revolution (DDR) meets Xbox's Kinect in this awesome new ad campaign.
Coca-Cola is no newcomer to memorable interactive marketing and with two previous vending machine promotions earlier this year -- one hug-induced and another presents secret passageways -- this seem to be the tip of a new iceberg.
Located in Korea, the Coke dancing vending machine only provides its refreshing beverages after 'contestants' have given their shot at mimicking the featured boy band, 2PM. Just like DDR, 2PM will tell players if they're doing a great or bad job; the better you do, the more drinks you're rewarded with. For the shy individuals, the dances are available for single or multi-players so go ahead and drag your friends along.
Stats for Dancing Soda Dispensers
Trending: Older & Warm
Research: 12,287 clicks in 189 w
Interest: 2.4 minutes
Concept: Coke Dance Vending Machine
Related: 86 examples / 66 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: tweet-enabled treat dispensers, roadside bike fixers, and santa vending machines.
Dancing Soda Dispensers
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