Coca-cola Hilariously Chides People Talking at the Movies

By: Laura McQuarrie - Published: Mar 14, 2014 • References: youtube & gizmodo
No matter how many polite reminders are used ahead of a film, it seems there will always be people talking at the movies. However, if there was ever a way to call people out on this, the Coca-Cola SLURP is as brilliant as it gets.

For the stunt, Coca-Cola set up a green screen in the lobby of the theatre, which no one really seemed to pay much attention to. But while the moviegoers were waiting around, a crew behind-the-scenes was busy putting together a short clip with the green screen footage.

Before the feature film began, Coke reminded the audience that when they chat during the movie, they become a part of it. This was brilliantly demonstrated with a film that included members from the actual audience, mixed in with a short movie trailer. This is one stunt that is so good, hopefully the people in attendance were able to make it through the movie without chatting about it. Stats for Chatty Moviegoer Pranks Trending: Older & Average
Research: 985 clicks in 114 w
Interest: > 3 minutes
Concept: "people Talking At The Movies"
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: reinterpreted drug soda ads, rainbow arched drink displays, and social winter sport graphics.