Instead of withdrawing money from your bank account, 'The ATM of Happiness' or 'El Cajero de la Felicidad' gives you money for free. Set up in Spain, the ATM of Happiness gave out €100 indiscriminately for free. The only catch was that people who withdrew from the generous machine had to promise to share their new found wealth with others. The machine gave ideas of what to do with the money before dispensing the cash.
The ATM of Happiness was created to further drive home Coca-Cola's 'Share Happiness' campaign. Many recipients of the cash went on to do something nice with it. Using their happiness subsidy, people bought basketballs for kids, gave out free tickets and handed out presents. All of this was captured on film to emphasize that Coke equates to joy.
Stats for Happiness-Dispensing ATMs
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Research: 1,309 clicks in 147 w
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Concept: Atm Of Happiness
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Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: clever soda couture, smiling soda cans, and karaoke-inducing cola machines.
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