Coca-Cola wants you to share the joy of coke with the ‘Sharing Can,’ a Coke can design that splits into two separate cans.
The video campaign shows how surprised people are as they open their can of soda to find that it actually splits in half and then proceed to immediately give one half to the friend, family member or loved one they are sitting with. Thus the smiles are spread and, as the video says, "half the size twice the happiness" because no one seems to mind the smaller quantity when sharing brings so much joy to others.
By creating a sharable Coke can, Coca-Cola spreads a feel-good message that is associated with the brand.
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Concept: Coke Can
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Segment: Neutral, 4-55
Comparison Set: 31 similar articles, including: vintage poster pop packaging, heart-covered cans, and excessively url-based campaigns.
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