Coca-Cola's Poster Ads Double as Free Wrapping Paper

By: Laura McQuarrie - Nov 6, 2014
References: us.coca-cola & creativeguerrillamarketing
Since many of Coca-Cola's campaigns are centered around creating moments of happiness, this Christmas campaign has a poster ad in a mall double as a station that gives away free wrapping paper.

The stunt was introduced in Belgium ahead of Christmas and it involved a red wrapping paper printed with snowflakes that formed the iconic white swish and text that read "Open Happiness." Mall shoppers were invited to pull out as much wrapping paper as desired, making this an ad that people were naturally drawn to. Since this ad was put in the mall just days before December 25th, this is a clever way to appeal to those last-minute shoppers who are likely in dire need of wrapping paper just as much as they are gifts.