Coca-Cola's Wearable Movie Joins Smiles from Around the World

By: Nicole Ballantyne-Choo - Published: • References: creativecriminals
Coca-Cola: The Wearable Movie is a fun and happy commercial about bringing a smile to people’s faces.

This campaign features non-famous people from various parts of the world smiling and wearing a shirt. The shirt has two little cute characters trying to make a pair of lips smile. Each piece sent around the globe had a graphic of a single frame from the entire movie, with a warming thank-you note sent with each package. All people had to do was take a picture with the shirt and the end product was a short film that combined all the single pictures taken by smiling people. Everyone could post their involvement in the film on their Facebook page.

The animation on the shirt shows that the lips only smiled when it was given a bottle of Coca-Cola. Stats for Wearable T-Shirt Movies Trending: Older & Buzzing
Traction: 934 clicks in 58 w
Interest: 0.5 minutes
Concept: Wearable Movie
Related: 92 examples / 71 photos
Segment: Neutral, 12-35
Comparison Set: 34 similar articles, including: couture coke containers, smiling soda cans, and creativity with big ad budgets.