Shopping is not always a pleasant experience and the worst of it usually comes at the grocery store checkout, where you have to stand in ridiculously long lines, be told your coupons have expired and pony up cash that you really don't want to part with. However, Coca-Cola has proved itself time and time again as the bringer of joy and happiness and now, this is even true at the checkout counter.
Quite simply, instead of hearing the same old repetitive beeping sound each time an item is scanned, Coca-Cola made sure that all of its products emitted a 'Happy Beep.' Although you might not think that a beeping sound would be able to produce smiles, the uplifting tune interrupted the usual routine and was quite good at getting shoppers to grin.
Stats for Joyful Grocery Checkout Campaigns
Trending: Older & Mild
Research: 462 clicks in 99 w
Interest: > 3 minutes
Concept: "grocery Store Checkout"
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: tiny soda stands, mixologist soda machines, and bartering phone booths.
Joyful Grocery Checkout Campaigns
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