Superstar

This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths

By: Alyson Wyers - Published: • References: ogilvy.de & designtaxi
In their newest interactive strategy, a Coca-Cola publicity stunt proves once again that sometimes the best things come in small packages. The Coca-Cola Mini Kiosk is a miniature sized booth to promote the Mini Can. Agency Ogilvy & Mather Berlin conceived this advertising campaign.

The mini coke kiosks are installed in various cities across Germany. The copy tagline is 'It's the little things in life that make us happy.' This stunt is sure to super size Coca-Cola publicity because the eye-drawing kiosk will draw visitors and customers. As the commercial shows, several people were taking pictures with their smartphones too.

The tiny coke kiosk looks like a regular stand, just with everything shrunk down to size. This, of course, includes the 0.15 liter mini coke. Stats for Tiny Soda Stands Trending: This Year & Buzzing
Traction: 970 clicks in 32 w
Interest: > 3 minutes
Concept: Coca-cola Publicity
Related: 92 examples / 71 photos
Segment: Neutral, 12-35
Comparison Set: 34 similar articles, including: recycled crate stadium seating, rainbow arched drink displays, and recycling-run arcade ads.