Last year, the Missing Kids Stamps initiative was launched in Canada, letting people use a small photo space on a postage stamp to aid in the search for missing kids.
Recently, to show the potential these stamps have, the Missing Children’s Network continued its work with the Toronto-based Lowe Roche agency and developed a very unique poster. A large poster was created with the use of 1,000 real and usable Missing Kids Stamps and people were encouraged to grab one. Over time, as the thousands of stamps dwindled in numbers, the face of a child was revealed. Just as the poster both states and represents, "the more we use Missing Kids Stamps, the easier it is to spot a child."
Stats for Stamped Child-Finding Posters
Trending: Older & Mild
Research: 356 clicks in 105 w
Interest: > 3 minutes
Concept: "missing Kids"
Related: 68 examples / 52 photos
Segment: Neutral, 4-18
Comparison Set: 25 similar articles, including: gum-filled valentine greetings, chic californian postage, and chocolate-flavored postage.
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