The Prince's Trust campaign brings to light a very important issue: The dire circumstances many youth are currently experiencing in today's struggling economy. Thankfully, the ad campaign provides as much help as it does insight. It promotes the Prince's Trust's job-finding and training services while also asking for donations to keep the nonprofit organization thriving so that they can continue to help the world's fading youth.
Conceived and executed by London-based ad agency CHI and Partners, the Prince's Trust campaign states, "Thousand of young people risk becoming part of a lost generation." It illustrates this fact by showing young adults becoming invisible.
The Prince's Trust campaign was art directed by Tom Skinner with photography by Sam Hicks.
Stats for Fading Youth Ads
Trending: Older & Mild
Research: 2,596 clicks in 216 w
Interest: 4 minutes
Concept: Prince S Trust Campaign
Related: 42 examples / 32 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: competitive drinking ads, manly artist ads, and liquid cuff ads.
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