The UFL 'Closer to the Action' Campaign Will Snag You the Best Seat

By: Amelia Roblin - Published: Sep 26, 2010 • References: bbdo & adsoftheworld
The UFL 'Get Closer to the Action' campaign advertises a football lover's fantasy of watching the game from within it. These clever ads produced by BBDO New York successfully advertise the advantage of choosing to watch the United Football League live over the NFL -- or watching anything from that comfy groove in your couch, for that matter.

The 'Get Closer to the Action' ads present a humorous image of "invisible" audience members that is realistically appealing. For my next sports game, I too would like to smell the sweat. Stats for Hidden Front-Row Ads Trending: Older & Mild
Research: 1,493 clicks in 294 w
Interest: 4 minutes
Concept: Closer To The Action
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: heroic footballer ads, 38 football innovations, and football-fighting brides.