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The UFL 'Get Closer to the Action' campaign advertises a football lover's fantasy of watching the game from within it. These clever ads produced by BBDO New York successfully advertise the advantage of choosing to watch the United Football League live over the NFL -- or watching anything from that comfy groove in your couch, for that matter.

The 'Get Closer to the Action' ads present a humorous image of "invisible" audience members that is realistically appealing. For my next sports game, I too would like to smell the sweat.