The Homesick x Bud Light Tailgate Candle Creates a Cozy Game Day
Laura McQuarrie — September 23, 2021 — Art & Design
References: homesick & prnewswire
The Homesick x Bud Light Tailgate Candle helps to make football season a little more cozy at home by sharing sporty scents. As the partnering brands describe, "The fragrance features a blend of familiar football staples: lawn chairs, hops, and fresh jersey; grass, bleachers, and dried face paint; cedar, ol' pigskin, and smoked charcoal." The candle is packaged in a jar that reminds of a beer can and it's complete with Bud Light's signature blue color.
Fans will appreciate that the official beer sponsor of the NFL created a special way to make game days even more special this year. Perfect for gifting, The Homesick x Bud Light Tailgate candle can even be personalized with a custom message for an additional cost. This keepsake has the potential to preserve memorable quotes, memories of favorite players and much more.
Fans will appreciate that the official beer sponsor of the NFL created a special way to make game days even more special this year. Perfect for gifting, The Homesick x Bud Light Tailgate candle can even be personalized with a custom message for an additional cost. This keepsake has the potential to preserve memorable quotes, memories of favorite players and much more.
Trend Themes
1. Tailgate-inspired Candles - There is a potential to create a line of scented candles inspired by different tailgate parties and events
2. Personalized Candle Gifts - The trend for personalized candle gifts could be applied to other sports teams, fandoms, or similar events
3. Sports Merchandising - There is potential to create more sport-inspired scents and merchandising opportunities using elements of the game
Industry Implications
1. Candle Industry - The candle industry could benefit by extending its offerings of candles inspired by various sports and event themes
2. Sports Merchandising Industry - Sports merchandising could use scents as part of their branding strategy
3. Gift Industry - The gift industry can create more customizable and personalized gifts with scents like candles that bring back memories
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