The recently launched Volkswagen Golf GTI 'Time Machine' campaign is a fun and innovative campaign launched by the auto brand in celebration of the Golf GTI's 35th birthday.
The Volkswagen Golf GTI 'Time Machine' campaign begins with a perplexing video that shows a bunch of people gathered to see the company's newest car addition. Two of Volkswagen's Golf engineers get into the car, drive it and then somehow vanish into mid-air. But they haven't really vanished -- no, according to the campaign, the engineers and the car are just traveling through time. In fact, viewers can log onto Volkswagen's Facebook page to see videos of where (and when) the car has journeyed, such as Volkswagen's German headquarters in Wolfsburg in 1976.
Further, visitors of the brand's Facebook page also get a chance to win a "souvenir" from the past -- for instance a Polaroid OneStep 600 camera.
Stats for Disappearing Act Car Campaigns
Trending: Older & Mild
Research: 1,096 clicks in 231 w
Interest: > 3 minutes
Concept: Volkswagen Golf GTI Time Machine
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: badass racing bugs, 25 vivacious volkswagen concepts, and search engine concept cars.
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