Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks

By: Laura McQuarrie - Published: Apr 15, 2014 • References: nouvellerecycling & creativecriminals
In order to show off its commitment to the environment, Nouvelle Soft devised a unique toilet paper advertisement in the form of a 'Bird Seed Billboard.' Quite simply, in the place of a billboard, Nouvelle Soft set up a giant bird feeder filled with bird seeds and over time, birds perched on it, ate up the seeds and revealed a hidden message.

The stunt involved two billboards, one that said "nature will thank you" and over time, a second ad that fed and fed a bunch of British birds until it revealed text that read "cheers." Nouvelle Soft's toilet paper is made from recycled paper and this was quite a cute way to make nature seem like it's really saying thanks. Stats for Bird Seed Billboards Trending: Older & Warm
Research: 918 clicks in 109 w
Interest: 0.5 minutes
Concept: "toilet Paper Advertisement"
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: photography tp dispensers, practical tissue shelves, and remote controlled toilet toys.