These ads from the Hooters Guatemala campaign promote the boobalicious chain's happy hour through camouflage. Each promotion takes the form of a tiny sticker amid images of tires and rims, fishing equipment and power tools. What better way to prevent a jealous girlfriend from catching her man eyeing up a Hooters girl?
Implications - Also, the deals that Hooters Guatemala is offering is impressive -- you can get a Wingday platter for 56 quetzals, 145 quetzals will score you a Training Combo, which comes with 6 training burgers, curly fries and a pitcher of beer.
See more images from the Hooters Guatemala campaign above; you'll have to look closely to see the ad print, but it's worth the effort.
Stats for Camouflaged Manvertising
Trending: Older & Mild
Research: 2,710 clicks in 290 w
Interest: 4 minutes
Concept: Hooters Guatemala Campaign
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: bikini-clad baristas, hooters-style coffee, and hooters billboard ordered to be changed.
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