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The Hooters Guatemala Campaign Disguised Happy Hour Promotions

By: Marissa Brassfield - Published:   Updated: Aug 17 2011 • References: hooters.gt & theinspirationroom
These ads from the Hooters Guatemala campaign promote the boobalicious chain's happy hour through camouflage. Each promotion takes the form of a tiny sticker amid images of tires and rims, fishing equipment and power tools. What better way to prevent a jealous girlfriend from catching her man eyeing up a Hooters girl?

Implications - Also, the deals that Hooters Guatemala is offering is impressive -- you can get a Wingday platter for 56 quetzals, 145 quetzals will score you a Training Combo, which comes with 6 training burgers, curly fries and a pitcher of beer. See more images from the Hooters Guatemala campaign above; you'll have to look closely to see the ad print, but it's worth the effort.

Stats for Camouflaged Manvertising Trending: Older & Mild
Traction: 2,706 clicks in 214 w
Interest: 4 minutes
Concept: Hooters Guatemala Campaign
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: bikini-clad baristas, hooters-style coffee, and hooters billboard ordered to be changed.