Superstar

Chlormint Campaign Illustrates its Ability to Mask Bad Breath

By: Bianca Bartz - Published: • References: adsoftheworld
This Chlormint ad uses clever camouflage to depict the way their product can disguise the scent of smelly foods. The series of three ads includes a camouflage patterned fish, cigar and garlic -- three of the most vile breath tainters -- to hint at the purpose of the product.

The Chlormint ad was created by advertising agency McCann Erickson Mumbai, India. Prasoon Joshi and Ryan Menezes were the Executive Creative Directors, Art Direction was by Milind Palav, copy by Ketan Deshpande and photography by Sanjeev Angne.