This Chlormint ad uses clever camouflage to depict the way their product can disguise the scent of smelly foods. The series of three ads includes a camouflage patterned fish, cigar and garlic -- three of the most vile breath tainters -- to hint at the purpose of the product.
The Chlormint ad was created by advertising agency McCann Erickson Mumbai, India. Prasoon Joshi and Ryan Menezes were the Executive Creative Directors, Art Direction was by Milind Palav, copy by Ketan Deshpande and photography by Sanjeev Angne.
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Body Paint Illusions
Invisible Outfits II
Chlormint Campaign Illustrates its Ability to Mask Bad Breath
By: Bianca Bartz - Published: May 10, 2009 • References: adsoftheworld