Following the 15 body paint innovations cluster, TrendHunter brings you a strong body paint visual by Amnesty International.
In the campaign, body paint is artistically used on models to camouflage terrible acts against human rights, using a big flag of the offending country as the background.
The ads feature the flags of the United States, Iran, Angola, and Pakistan, with a tag line reading, â€œNo one will keep us from seeing.â€ The human rights violations include executions, torturous activities, exploiting children as warriors and more.
The nicely executed 2008 campaign was created by Air Brussels-Paris ad agency, Belgium, with creative director/ copywriter VÃ©ronique Sels, art director Marine Vincent, photographer Chris Van Beek, and graphic designer Oliier Gillard.
Amnesty International has been very active lately in producing thought provoking ads. See 5 such campaigns below, and check out the body paint innovations.
Camouflaging Human Rights Violations
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By: mediterranean - Published: Jul 14, 2008 • References: adsoftheworld