The MAC All About Orange Collection Revives a MOD Inspiration

By: Jana Pijak - Published: Apr 17, 2013 • References: &
Launching in June 2013, the MAC 'All About Orange' collection revives a 60s mod inspiration for the cosmetic brand's loyal followers. Focusing on a citrus themed color story, this alluring ad campaign explores the modern revival of retro styling and daring cosmetic applications.

From face to nail essentials, products like MAC's Sweet Pop Nail Lacquer and Tangerine Dream Lipstick will be flying off store shelves this coming summer season.

Embracing vibrant color hues and the return of a 60s MOD inspiration, the MAC 'All About Orange' cosmetic collection sets sail for the summer season. The collection shines a light on fresh face applications including peachy blush and bold pops of tangerine for the lips. Moreover, the striking ad campaign encourages citrus wardrobe accents that compliment fair skin tones and brunette toned hair. Stats for 60s Citrus Campaigns Trending: Older & Popular
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Concept: MAC All About Orange Collection
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
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