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The Beyonce H&M Summer 2013 Ads are Tropical

By: Leslie Chen - Published: • References: hm & fashiongonerogue
Sultry, fierce and tropical, the Beyonce H&M Summer 2013 campaign will have you running to the beach with your new bikini in hand.

Inez van Lamsweerde and Vinoodh Matadin capture the pop star as she wears two-piece suits in neon yellow, black with fringe detailing as well as a one-piece with a blue waterside scene print. The singer relaxes on beach chairs and on the water all while rocking perfect waves and bold red lips. She finishes her look with a flower in her hair, hoop earrings and dozens of gold bangles.

The Beyonce H&M Summer 2013 campaign will probably remind everyone of how envious they are of the sultry singer while offering a bit of inspiration to look and feel just as confident on the beach this summer. Stats for Pop Star Swim Campaigns Trending: Older & Popular
Traction: 38,671 clicks in 84 w
Interest: 2.9 minutes
Concept: Beyonce H&M Summer 2013
Related: 96 examples / 74 photos
Segment: Females, 12-55
Comparison Set: 35 similar articles, including: shipwrecked swimwear ads, mod british swimwear, and funky fluorescent swimwear.