The Comedy Central Logo Campaign Associates Branding with Humor

By: Meghan Young - Published: Jun 27, 2013 • References: grey & ibelieveinadv
The Comedy Central Logo ad campaign takes a typical scenario and gives it a potentially hilarious twist. For instance, in one case, a French maid is seen placing a rose in a vase, but she could very well stick it in the smelly butt of a plumber. In another image, a boy is swinging at a pinata, but what if he accidentally hit a bee nest residing above a young couple?

Conceived and executed by Grey, an ad agency based in Buenos Aires, Argentina, the Comedy Central Logo ad campaign illustrates the tag line, "When you see the logo, you know it’s funny." It was art directed by Carlos Mendez and Ariel Chiesa with illustrations by Carlos Baragli. Stats for Hilarious Scenario Ads Trending: Older & Popular
Research: 20,117 clicks in 151 w
Interest: 3.2 minutes
Concept: Comedy Central Logo
Related: 48 examples / 37 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: daring eyewear ads, impatient caricature ads, and boot obsession ads.