Superstar

From Cartooned Color Campaigns to Comic-Inspired Brake Ads

By: Tana Makmanee - Published: Apr 11, 2014
With consumers becoming increasingly impatient with ad techniques, marketers are looking beyond simplistic aesthetics to capture viewer attention, turning to such methods as retro cartoon marketing to create a nostalgic link that consumers can relate to.

Offering consumers a blast from the past in the form of iconic cartoon characters, these nostalgic marketing campaigns allows viewers to connect with a more youthful period of their life, adding a more sentimental approach to the overall ad. Seeking to attract both children and adults who have a soft spot for fun and eclectic imagery, these retro cartoon marketing campaigns will certainly attract those who desire more than just simple product placement.

From iconic pet character ads to cartooned color campaigns, these nostalgic marketing techniques will definitely make an impression with its use of retro imagery.