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James Voon Depicts Distressed Characters for Fictional Food Promo

By: Jason Soy - Published: • References: behance.net & blog.thaeger
Bugs Bunny, Popeye and Winnie the Pooh have never looked as bad as they do than in these James Voon illustrations, but at least it’s for a good cause. Rendered for a student project, Voon wanted to produce posters to promote awareness of genetically modified foods. He’d hope that, by employing friendly cartoon characters to help spread his message, people would demand food companies be more transparent about the types of produce they sold.

James Voon also accompanied each sad depiction with anecdotes to further invoke pathos among viewers. Bugs is characterized as being depressed, Winnie sits worriedly contemplating whether or not he should have another handful of honey and, worst of all, Popeye is bedridden with IVs as he rejects his canteens of spinach. The images are quite shocking to say the least. Stats for Concerned Retro Cartoon Ads Trending: Older & Buzzing
Traction: 11,855 clicks in 132 w
Interest: 4 minutes
Concept: James Voon
Related: 59 examples / 45 photos
Segment: Males, 12-55
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