The new Mentos Gum Ads are the latest cool kids on the block. Targeted toward a young audience, this campaign is nothing else but sweet and sticky.
Located in Tel Aviv, Israel, the Euro RSCG agency developed the new posters for the Mentos products. Although simple, the ads are very attractive because of its bright pastel colors that completely glorify the center of the piece -- a big Mentos transformed into bubble of gum. The blue ad is directed to a male audience, whereas the pink to a female audience. Both cartoons are perfectly drawn and will help youngsters to identify easily with the product.
I can totally picture these posters in places like a subway stations near a school or university, or in a high traffic area like a shopping mall. Mentos lovers will find both this advertising campaign and Mentos Gum deliciously tempting.
Stats for Bright Bubblegum Campaigns
Trending: Older & Mild
Research: 3,319 clicks in 243 w
Interest: 2.2 minutes
Concept: Mentos Gum
Related: 79 examples / 61 photos
Segment: Neutral, 4-55
Comparison Set: 29 similar articles, including: sugary-sweet sneakers, candy-crazed halloween costumes, and whimsical chocoholic nuptials.
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