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The Museum of Childhood Campaign Reads 'Playing is Learning'

By: Meghan Young - Published: • References: bbdo & ibelieveinadv
The V&A Museum of Childhood ad campaign is appropriately retro-inspired. Since this is a place that houses childhood-related objects and artefacts as far back as the 1600s, the images in the posters relay this fact playfully. What is truly fun about the direction of this campaign, however, is its focus on toys. Although that is the main draw of the museum, it could have easily gone done the route of learning. Instead, it reads, "Playing is learning."

Conceived and executed by BBDO, an ad agency based in London, United Kingdom, the V&A Museum of Childhood ad campaign was art directed by Mark Fairbanks. Comprised of four posters, it will entice both kids and adults through its colorful and cartoonish imagery. The museum is located in the Bethnal Green district of London. Stats for Kid-Friendly Retro Ads Trending: Older & Buzzing
Traction: 6,779 clicks in 99 w
Interest: 2.9 minutes
Concept: Museum Of Childhood
Related: 40 examples / 31 photos
Segment: Neutral, 4-18
Comparison Set: 15 similar articles, including: mirrored self-kissing ads, comic book knife ads, and retro gum ads.