Maybe your new years resolution is to get fit, or perhaps you've been slacking off on your fitness routine since the holidays ended - either way, this campaign from Mega Gym will give you that extra nudge you need to hit the treadmill.
Created by Delantero in Fortaleza, Brazil, the campaign includes two print ads for Mega Gym that uses wildly different visuals than what is normally expected from fitness-centered advertisements. Rather than featuring bodies that are in shape, this campaign chooses to go a more comical route with prehistoric cartoons of men running away from dinosaurs and jumping across waters to avoid alligators. The Mega Gym ads are paired with the copy "Mankind has always needed to be in shape."
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