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Brazil's BlackMagenta Uses Bright Colors, Animated Characters to Create

By: Jessica Marcel - Published: Jan 29, 2010   Updated: Aug 16 2011 • References: blackmagenta.br and whitezine
Brazilian graphic design company BlackMagenta uses a rainbow palette and cartoon-like characters to bring life to their work. Bright colors have been more and more prevalent in graphic design portfolios and ad campaigns.

The 80s were the heyday of multi-colored designs, and the 90s spent a good amount of time promoting muted neutrals. The 10s, however, are ready to bring back the color. Check out more of BlackMagenta’s work at the links below.

Implications - With so many different styles emerging each day, consumers are only attracted to the most vibrant ones. Products that feature a bolder aesthetic appeal to shoppers who want to stand out with the purchases they make.