Brazil's BlackMagenta Uses Bright Colors, Animated Characters to Create

By: Jessica Marcel - Published: Jan 29, 2010   Updated: Aug 16 2011 • References: & whitezine
Brazilian graphic design company BlackMagenta uses a rainbow palette and cartoon-like characters to bring life to their work. Bright colors have been more and more prevalent in graphic design portfolios and ad campaigns.

The 80s were the heyday of multi-colored designs, and the 90s spent a good amount of time promoting muted neutrals. The 10s, however, are ready to bring back the color. Check out more of BlackMagenta’s work at the links below.

Implications - With so many different styles emerging each day, consumers are only attracted to the most vibrant ones. Products that feature a bolder aesthetic appeal to shoppers who want to stand out with the purchases they make. Stats for Very Vivid Graphic Design Trending: Older & Average
Research: 9,049 clicks in 330 w
Interest: 4 minutes
Concept: Very Vivid Graphic Design
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: visual art groups, urban body graffiti, and eco graphic design contests.