The Comex advertisements feature iconic cartoon characters blending in with the background, because Comex was able to match the paint colors just that well. With Homer Simpson, Garfield and a Smurf, the designs are great because you know who they are without seeing more than their eyes and hair.
Implications - New businesses can attract consumers with the use of familiar imagery and public figures in advertising and branding. The use of a popular franchise's images will appeal to buyers outside of the company's traditional market, and allow the business to connect with a younger audience. Further, companies will appear up to speed with pop culture.